News and Events

MIKE AND IKE is wishing Tesco shoppers a very happy New Year by giving away lots of tasty free samples at around 100 of the company’s leading supermarkets over the next few months.

More than 300,000 people will receive free Mike and Ike candies and the great giveaway will be advertised and promoted in regional newspapers throughout the UK.

Mike and Ike will continuing to be offering free samples at leading supermarkets, events and shows throughout the year so watch this space for more information.

MIKE AND IKE love their football, so they were delighted to have the chance to step in recently and support the Portsmouth schools tournament organised by The Portsmouth News. With more than 40 school teams taking part, there was plenty of demand for Mike and Ike chewy fruit-flavoured candies.

MIKE AND IKE have been getting out and about in the past few weeks with a tour of major universities. More than 52,000 students have had the chance to sample Mike and Ike candies. The tour took in Portsmouth, Exeter, Plymouth and the combined universities of Cornwall as well as three leading London venues – Middlesex, Westminster and London Metropolitan universities. The overwhelming view of students was that Mike and Ike taste absolutely brilliant!

MIKE AND IKE couldn’t let the famous Cowes Week Festival go by without dropping in for a swift shandy and meeting up with thousands of fans! Mike and Ike teamed up with the Southern Daily Echo to ensure that visitors to this ever-popular event had the chance to grab a few pack of mouth-watering candies!

GREAT news for surfing fans – the latest issue of Carve, the top-selling surfing magazine, includes a free sample pack of Mike and Ike Fabulous Fruits. Make sure you splash out on a copy if you fancy an extra tasty treat!

MIKE AND IKE® made sure the recent Hackney Carnival was a fun-packed event by sending out a special team to hand out thousands of tasty free samples. The weekend carnival provided a feast of music and dance to celebrate Hackney’s role as a host borough for the 2012 Olympic Games. In addition to fantastic costumes, shows and parades, the event attracted no fewer than 15 top bands.

MORE than 16,000 students at four leading London Universities have been given the chance to discover the great fruity taste of MIKE AND IKE® candies. In a major sampling promotion, MIKE AND IKE® sweets were handed out to students throughout October. MIKE AND IKE® also featured in Fresh Direction, the number one student magazine, with a competition offering readers the chance to win a fantastic portable DVD player.

MORE THAN 40,000 extreme and adventure sports fans have been given the chance to win some exciting prizes with MIKE AND IKE®. The national competition was part of the MIKE AND IKE® sponsorship of the SNO-zone indoor ski centre at Xscape Milton Keynes and offered family fun passes for the brilliant toboggan run as prizes.

MIKE AND IKE have been bang on target this football season with fans of Charlton Athletic. In addition to advertising at the ground, Mike and Ike have arranged for the team's ever-popular mascots, Floyd and Harvey, to hand out lots of tasty free samples of Mike and Ike chewy fruit-flavoured candies at EVERY home game this season.

MIKE AND IKE will be featuring in the Autumn issue of Fresh Direction, the national students' magazine. We will be giving readers the chance to win a superb personal DVD player in a competition. Fresh Direction is circulated to 20 major university towns and cities and is read by over half a million students!

REFRESHING news for competitors and spectators at the BUPA Great South Run on October 28th...

Mike and Ike candies will be on hand with thousands of free samples! We have joined forces with top-selling Portsmouth paper, The News, to add a taste of fruitiness to this fantastic annual fund-raising event!

MIKE AND IKE had a great time at the recent Reading Music Festival where we handed out lots of our delicious candies to delighted music fans. This follows on from a big promotion at Glastonbury and a party at the recent MOBO Awards so Mike and Ike are obviously hitting all the right notes!

VISITORS to the fantastic SNO!zone real snow indoor slopes at the Xscape centre in Milton Keynes had a great chance to chill out in style with Mike and Ike. Mike and Ike are sponsorship partners at SNO!zone and recently hosted a fantastic SNO!storm party night that featured freestyle ski and snowboard jumps plus top DJs and live music. We now have permanent advertising banners at the site!

MIKE AND IKE® have become the official sponsorship partner for the SNO!storm event series at the spectacular Xscape venue at Milton Keynes.

Sponsorship of four fun-filled MIKE AND IKE® SNO!storm party events means that MIKE AND IKE® will have permanent banner advertising targeting 6 million Xscape visitors and 1.2 million snow slope users in the year ahead.

The first of the MIKE AND IKE® quarterly SNO!storm events kicks off on September 7th featuring the Scratch Perverts and invites ski and snowboard enthusiasts to ride the UK's finest freestyle park with special ramps, rails, kickers and features. There will be rookie parks and free coaching, all followed by a MIKE AND IKE® party night in the SNO!bar and SNO!lounge with DJs, live acts, special offers and MIKE AND IKE® sampling, competitions and spot prizes.

Click here to visit our competition page to find out more!

MIKE AND IKE® played a starring role at this month's famous Glastonbury music festival...

Our heroes lined up alongside superstars such as The Who, Kaiser Chiefs, Arctic Monkeys and Dame Shirley Bassey (yes, honestly!) thanks to a joint promotion with the Bath Chronicle Newspaper Series which kicked off on June 20th.

More than 30,000 visitors to the fun-packed festival were be given the chance to sample MIKE AND IKE® mouth-watering, fat-free candies. Rock on!

Teenage Mutant Ninja Turtles had a secret weapon at their movie premier in London recently - bags of chewy fruit-flavoured MIKE AND IKE® candies!

Over 1000 bags of MIKE AND IKE® sweets were handed out at the premier of the new Warner Bros movie starring the voices of Patrick Stewart, Sarah Michelle Gellar and Chris Evans. Film buffs, radio and TV presenters and celebrities all tasted the delights of MIKE AND IKE®!

MIKE AND IKE® joined 6,000 runners on the 27th May when they ran the Plymouth half marathon. The Plymouth Half Marathon was chosen to launch the 2007 Plymouth Summer Festival, a new initiative highlighting the varied and high standard of events being organised in Plymouth over the next few months.

Race Director Nigel Rowe said "We are delighted that Plymouth has chosen its major sporting and community event to publicise the fantastic events for the summer period to a very broad audience". We joined forces with the Plymouth Evening Herald and gave away MIKE AND IKE® to every runner!