News and Events

FABULOUS FESTIVAL OF FUN

MIKE AND IKE will be appearing at the famous Leeds Festival over the August holiday weekend – handing out thousands of tasty free samples to music fans. This great festival will feature bands such as Radiohead, Arctic Monkeys and Kings of Leon, so watch out for our promotional team and enjoy this chance to claim some free samples and make friends with Mike and Ike!

If you went along to Glastonbury, you may also have our Mike and Ike team handing out free samples to fans. Mike and Ike proved to be a big hit with fans attending the world’s largest Greenfield music festival.

As part of this summer’s Fabulous Festival of Fun, Mike and Ike also appeared at the Leeds Party in the Park on July 26.

GLASGOW BELONGS TO MIKE AND IKE!

Mike and Ike recently made a big impression in Glasgow thanks a special promotion with the top-selling Glasgow Evening Times. News vendors at around 60 city centre sites and attractions handed out free Mike and Ike candies to anybody buying a copy of the newspaper. The promotion was also supported by an editorial feature in The Glasgow Evening Times.

TV SOAP AWARDS

Celebrities attending this year’s TV Quick and TV Choice Soap Awards at London’s Dorchester Hotel on September 7th will have the chance to make friends with Mike and Ike.

We will be providing lots of tasty free samples for the special goodie bags that will be presented to around 500 celebrities attending the star-studded awards ceremony.

MIKE AND IKE HAVE THE X FACTOR

Mike and Ike have the X Factor…it’s official.

The celebrity judges, contestants and members of the X Factor audience will all have the chance to enjoy the great taste of Mike and Ike candies when the eagerly-awaited new series hits our screens.

Mike and Ike is an official supplier to the top-rated show and will be providing its brilliant Fabulous Fruits and Tropical Typhoon candies for the auditions, the live shows and the X Factor finalists’ tour.

MINGLING WITH THE STARS

Mike and Ike will be once again mingling with the stars as a result of a new tie-in with All Star Family Fortunes. Mike and Ike candies will be given to all 34 celebrities and their families appearing in the new series of the TV show, which hits our screens in the autumn.

SPLASHING OUT IN STYLE

MIKE AND IKE have been making waves thanks to a special promotion with Carve, the UK’s leading surf magazine. The July issue of the magazine featured a poly-wrap cover-mount giving readers a free sample pack of Mike and Ike Fabulous Fruits and Tropical Typhoon candies.